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© Seenland Oder-Spree / Florian Läufer

Business Portal

For hosts and tourism providers

Of course, we all agree: Our Oder-Spree Lake District is not only rich in water, but also beautiful. But to really win the hearts of visitors, it takes more than breathtaking nature. Above all, it takes the people here, who make this region something unique with their hospitality and commitment.

Under the motto “This is your Lake District Oder-Spree”, we would like to introduce our guests not only to the landscape, but above all to the people behind the scenes. They are the ones who make the Lake District Oder-Spree a very special place.

That is why our goal is to network and support all stakeholders and tourism providers. Because together we are stronger - a "we" is better than a "you and me".

Whether you want to become part of the Brandenburg content network, need support in developing attractive offers, are aiming for a star classification for your accommodation, or want to place your event in the event calendar - with us you will find the right contact person for your request.

Let's work together to make the Oder-Spree Lake District even more livable and attractive. We look forward to seeing you!

 

Discover the following topics:

About the Tourism Association

Media and press

© Seenland Oder-Spree / Marie Kessler
We introduce ourselves!

Seenland Team

© Seenland Oder-Spree / Jennifer Ehm

Content Network Brandenburg

together we are stronger

POI database event database MiniBrandenburg graphic representation

The cross-state content network Brandenburg is a tourism network that has been collecting a wide variety of tourism-related data for more than 15 years. This includes over 70.000 widely usable POI, event, tour, media and barrier-free data sets for tourism, municipalities and the local population. 

The focus is on the POI database (approx. 15.000 active data records, POI = point of interest), 2.000 tours, approx. 40.000 events annually, barrier-free offers and freely usable media).

This data is not only available on our website, but also on the website of the Brandenburg travel destination, third parties (e.g. DB excursion app) and another 2.000 digital output channels and around 320 publicly accessible digital information devices. This means that a reach of many millions of users can be achieved. 

POI database

© MeinSOS / Canva Mockup

Would you like your accommodation, your restaurant, your offer to become part of the tourist network in order to reach potential guests? Great, we're happy!

  1. Fill out the registration form,
  2. check data,
  3. and send – Done!

Your contact person for questions:

Lena Burkhardt
Content Management & Internet

Tel.: 0171 6240766 / 033631-868106
E-Mail: burkhardt@seenland-os.de

to the registration form

event database

© Boris Trenkel

You can upload up to 10 events per year to the event database yourself and free of charge. Here's what you need to pay attention to: 

  • Your event must be of tourist interest.
  • At least 1 picture (don't forget copyright!)
  • Do not save, you cannot edit the event record again.

Your contact:

Tourist Information near you
Your local tourist information office will be happy to take care of the arrangements for your event!

event database Find your tourist information

MiniBrandenburg

MiniBrandenburg is the opportunity to integrate tourist information from Brandenburg's central database into your own website easily and free of charge.

Many websites of hosts and tourist providers have a section called "Surroundings and Leisure". But how is this section filled, maintained and kept up to date? And by whom? With "MiniBrandenburg" you can integrate current events, tours in the area, restaurants and accommodation and much more from Brandenburg's central tourist databases into your own website easily and free of charge.

The core of MiniBrandenburg is a short code that is adapted to and integrated into your own website. More than 150 tourism companies in Brandenburg already use this service.

Further information and contact:

MiniBrandenburg

Digitalization

always up-to-date

The Oder-Spree Lake District is as colorful as the color palette of the seasons. But how do guests find out about all the special features of the region, sights, restaurants, cycling, hiking or canoeing tours? Many guests today no longer want to carry a large number of flyers with them and still want to be able to get information 24 hours a day and not just during the opening hours of the respective information points. Digital information media offer a wide range of possibilities here.

In the area of ​​digitalization, Seenland Oder-Spree eV has been successfully contributing to the Brandenburg-wide strategy for years. At the state level, there are databases in which tourism-relevant data is entered and stored (we have just introduced them to you). The MeinBrandenburg software is available through a project by the Cluster Tourism Brandenburg, whose cooperation partner is Seenland Oder-Spree eV.

 

What is MyBrandenburg?

The guest has found inspiration, information and booked on the Internet. Then the time has finally come. He comes and spends “the best time of the year” in the Oder-Spree Lake District. After arriving at the accommodation of his choice, he relaxes and falls onto the bed. And just a short time later they are there: the most frequently asked questions from visitors.

“What should I definitely watch?”
“What events are there for children?”
“Where can I eat well around here?”
“Is the museum open now?”

These questions can now also be answered digitally. The software "MeinBrandenburg" displays information from the central databases used throughout Brandenburg for POIs, events and bookable offers on all digital devices.

Hotels and restaurants, but also cultural and leisure facilities can themselves become small tourist information centers. And licensees can also promote your own offers, highlights and special promotions.

The MeinBrandenburg software can be used by any tourism service provider in the region through a license agreement with the Tourism Cluster after consultation with Seenland Oder-Spree eV used free of charge . 

Further information

 

What does it all look like now?

state version of MeinBrandenburg 
https://willkommen.reiseland-brandenburg.de/de/reiseland-brandenburg/wlan/portal 

Seenland Oder-Spree version 
https://willkommwww.seenland-oderspree.de/en/de/seenland-oderspree/wlan/portal 

Example Hotel Schloss Neuhardenberg 
https://willkommen.reiseland-brandenburg.de/de/schlossneuhardenberg/terminal/portal 

To get MeinBrandenburg on your smartphone, all you need to do is scan the QR code.

the Klassifizierung 

Quality is a top priority here!

If you want to be on the safe side when choosing your holiday accommodation, you can rely on the DTV stars. The yellow, eight-pointed symbols shine on around 30.000 holiday accommodations in Germany. The award signals that this holiday accommodation has been rated and classified based on nationwide uniform criteria. 

Hotel and Restaurant Fährhaus in Woltersdorf
© Seenland Oder-Spree / Florian Läufer

Depending on the facilities and service, one to five stars are awarded - from simple to exclusive. This way, guests know what to expect. Independent inspectors trained by the DTV have been assessing holiday accommodations since 1994. The award is valid for three years. Holiday homes, holiday apartments and holiday rooms (with a maximum of nine beds) are classified. Holiday parks and unusual accommodations such as tiny houses, tree houses or houseboats can also be classified. 

Your contact person:

Tanya Schulz
Office Management, Accounting & Classification

Tel.: 033631-868100
E-Mail: buero@seenland-os.de 

Criteria Holiday Apartments and Holiday Homes Criteria Holiday Rooms (up to max. 9 beds) criteria for special types Information on special type holiday accommodation

Publications

Be there and be represented everywhere!

leisure magazine

sea ​​view

The Leisure & Guest Magazine "sea ​​view” introduces its readers to favorite places in the Oder-Spree Lake District and shows special excursions, restaurants and accommodation tips. We want to convince guests of the special features of the Lake District, surprise them and show them the diversity of our travel region.

Your contact person: 

Jennifer Ehm
Press / Public Relations & Regional Scout Scharmützelsee

  • 0175 9201390 / 033631-868103

  • ehm@seenland-os.de 

  • The leisure magazine “Seeblick” at a glance: 

    • Contents of the magazine are also available on our Website, on over 320 digital and publicly accessible information devices, on our Social Media channels as well as in our press work distributed.
    • mintage: 35.000 copies (distribution outside and within the region, in Berlin, via the shop and in the tourist information offices)
    • additional edition: 16.000 copies as a supplement in the Tagesspiegel
    • Appearance: 2 times a year
© Seenland Oder-Spree / Lena Burkhardt
Order now for free!

Host directory

Holidays in the Oder-Spree Lake District

The host directory not only helps our holidaymakers to find the ideal accommodation, but also to collect suggestions and tips for leisure activities in our region. 

Your contact person:

Angeline Piesche
Content/ Project Management & Regional Scout Oderbruch

  • 0151 67037968

  • piesche@seenland-os.de

  • The “vacation planner” at a glance:

    • Presents the diversity of the Oder-Spree Lake District in the Categories Hotels, guest houses, holiday apartments, private rooms, campsites, restaurants and leisure facilities.
    • Existing POIs are automatically updated, new providers automatically receive their own entry in the tourist database.
    • mintage: 10.000 pieces (distribution outside and within the region, at various trade fairs, in Berlin, via the shop and in the tourist information offices)
    • Appearance: 1 times a year
© Seenland Oder-Spree / Lena Burkhardt
Order now for free!

Exciting reading material to browse through

brochures, flyers, magazines & information material

Would you like to hand out interesting reading material for your guests to browse through? We'd be happy to! 

Just have a look in our shop to see what we have and then contact your local tourist information office or us and pick up your desired materials free of charge!

Shop Your local tourist information office

Workation in the Lake District

Combining vacation and work

© Daniel Seiffert

The trend towards workation has been increasing for several years. Accordingly, the demand for accommodation and coworking spaces has also increased. 

In order to meet this trend, we have decided to promote and present coworking spaces separately. The following criteria must be met in order to be included as a coworking space in our tourism network: 

  • Offer of bookable workspaces (e.g. separate workspace, meeting rooms, rest areas/telephone rooms, workshops/creative rooms, etc.)
  • a stable internet connection
  • technical infrastructure (e.g. printer/scanner)

Does your property meet these criteria? Then please contact us!

Your contact person: 

Emely Fischer
Infrastructure & Regional Scout River Landscape Spree

Tel: 0160 92301417 / 033631-868103 
E-Mail: fischer@seenland-os.de  

Your local contact

for better communication & networking 

Tourist Information in your area Your Regional Scout

The local tourist information We are happy to help you with your request! Whether it is about obtaining information materials about the travel region for your accommodation, adding your event to our database or you have other questions.

 

© Seenland Oder-Spree / Florian Läufer

Jennifer Ehm

Regional Scout Scharmützelsee /
Press & public relations

Phone: 033631 868103 
E-Mail: ehm@seenland-os.de

 

As regional scouts, we want to support networking locally and among each other and develop new products together to present the Lake District to our guests in its most authentic and beautiful way. This can only be achieved together!

© Seenland Oder-Spree / Christoph Creutzburg

Emely Fischer

Regional Scout River Landscape Spree / 
Infrastructure

Phone: 033631 868103
E-Mail: fischer@seenland-os.de 

 

As regional scouts, we want to support networking locally and among each other and develop new products together to present the Lake District to our guests in its most authentic and beautiful way. This can only be achieved together!

© Seenland Oder-Spree / Florian Läufer

Constanze Mikeska

Regional Scout Schlaubetal 

E-Mail: marketing@dasschlaubetal.de 

 

As regional scouts, we want to support networking locally and among each other and develop new products together to present the Lake District to our guests in its most authentic and beautiful way. This can only be achieved together!

© TMB Photo Archive / Steffen Lehmann

Dana Braun

Regional Scout River Landscape Oder / 
Social Media

Phone: 0151 16564467
E-Mail: braun@seenland-os.de 

 

As regional scouts, we want to support networking locally and among each other and develop new products together to present the Lake District to our guests in its most authentic and beautiful way. This can only be achieved together!

© Seenland Oder-Spree / Florian Läufer

Angeline Piesche

Regional Scout Oderbruch / 
Team Lead Content Management & Projects

Phone: 0151 67037968
E-Mail: piesche@seenland-os.de

 

As regional scouts, we want to support networking locally and among each other and develop new products together to present the Lake District to our guests in its most authentic and beautiful way. This can only be achieved together!

© KOPSCHproduction

Madeleine Zenker

Regional Scout Märkische Schweiz / 
Project management

Phone: 033631 868101
E-Mail: zenker@seenland-os.de 

 

As regional scouts, we want to support networking locally and among each other and develop new products together to present the Lake District to our guests in its most authentic and beautiful way. This can only be achieved together!

© Seenland Oder-Spree / Christoph Creutzburg

Madeleine Zenker

Regional Scout Berlin Area / 
Cultural tourism

Phone: 033631 868101
E-Mail: zenker@seenland-os.de 

 

As regional scouts, we want to support networking locally and among each other and develop new products together to present the Lake District to our guests in its most authentic and beautiful way. This can only be achieved together!

LinkedIn

always up-to-date

Stay up to date – follow us on LinkedIn!

© Seenland Oder-Spree/Ellen Rußig

Would you like to know what's going on in the Oder-Spree Lake District? We regularly share exciting insights into our work on our LinkedIn profile:

✨ Trade fair appearances and industry events
🛠️ Workshops on product development and guest expectations
🤖 Future topics such as the use of artificial intelligence

Don't miss any news and get inspired - we'd love for you to follow us on LinkedIn and become part of our network! 😊

Click here to see our profile 

studies and guest surveys

nett 2 know

water tourism study | follow-up guest survey | tourism acceptance study | Tourism as an economic factor

Water Tourism Study 2024

Economic Effects of Water Tourism in Berlin and Brandenburg

Cyclists on the jetty by the water
© Seenland Oder-Spree / Florian Läufer

The new study highlights the impressive development of water tourism in the Berlin-Brandenburg region since 2014. In addition to strong growth in boat charters, canoe rentals and marinas, the analysis also highlights key challenges such as the lack of berths and skilled workers as well as the maintenance of infrastructure. It underlines the economic importance of the industry, which creates jobs and improves the quality of life, especially in structurally weak regions. 

A look ahead to 2030 shows that sustainability and cooperation remain essential to ensure the attractiveness of the unique water landscape.

Water Tourism Study 2024 Press release on the Water Tourism Study 2024

follow-up guest survey 2024

Measuring the success of previous measures and the development of the last 5 years – statistically proven instead of individual opinions and assumptions

A couple sits on a wooded beach looking out over a lake. A bicycle can be seen in the foreground.
© Seenland Oder-Spree / Florian Läufer

The follow-up guest survey 2024 for the travel region Seenland Oder-Spree analyzes the developments and challenges of the last five years based on the opinions of 588 guests surveyed. The results show that proximity to nature and water are key reasons for travel, with hiking and cycling being particularly popular. The majority of guests travel by car, but use of the train is increasing. Many visitors are repeat visitors, having become aware of the region primarily through recommendations or radio. Satisfaction with the landscape, water activities and hospitality is high, but there is potential for improvement in digital presence and sustainability communication. Recommendations for action include greater integration of social media, partnerships with influencers and more targeted promotion of sustainable offers.

follow-up guest survey 2024

Tourism Acceptance Study 2024

How the local population perceives tourism in the Oder-Spree Lakeland region

A waiter serves guests of a café who are sitting outside the café
© Seenland Oder-Spree / Florian Läufer

The current study is the first comprehensive study to examine the attitude of locals towards tourism in the Oder-Spree Lakeland region. With a tourism acceptance balance of +40, tourism is perceived positively overall, particularly due to its economic importance and image promotion. However, there are also critical voices, especially with regard to environmental pollution and traffic problems.

While 44% of respondents consider the number of tourists to be too low, 43% perceive a burden on nature. The analysis also shows that locals with a direct economic connection to tourism tend to have a more positive attitude. Perceptions have been influenced by the COVID-19 pandemic - 40% of respondents said that their view has changed as a result.

Recommendations to promote acceptance include stronger communication of the positive effects of tourism, consideration of ecological aspects and transparent involvement of the population in tourism development.

Tourism Acceptance Study 2024

Economic Factor Tourism 2024

Economic importance of tourism for the Oder-Spree Lakeland region

Hotel and Restaurant Fährhaus in Woltersdorf
© Seenland Oder-Spree / Florian Läufer

The current study analyses the economic relevance of tourism for the Oder-Spree Lakeland region. With an annual gross turnover of around 617 million euros and around 14.760 income equivalents, tourism is an important economic factor. The hospitality industry, retail and various service providers in particular benefit directly from tourism expenditure.

The region records around 18 million day trips and almost 2,9 million overnight stays in commercial accommodation establishments every year. Day trippers and overnight guests generate roughly the same amount of revenue, although the average daily expenditure of overnight guests is higher.

In addition to direct value creation, tourism contributes significantly to tax revenue, particularly through value added tax and income tax. Investments in infrastructure and the quality of services are essential to securing economic potential in the long term.

The study underlines the importance of tourism as a job engine and economic driver in the region and recommends a targeted further development of sustainable and high-quality tourism offers.

Economic Factor Tourism 2024
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